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ISBN-13 9780133575637ISBN-10 0133575632
ISBN-10 0133545008ISBN-13 9780133545005
Author(s): Warren J. Keegan; Mark C. Green
Publisher: Prentice Hall
Copyright year: © 2015 Pages: 608

For undergraduate and graduate global marketing courses.


The excitement, challenges, and controversies of global marketing.


Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.


MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.¿¿


This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Improve Results with MyMarketingLab: MyMarketingtLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.

  • Bring Global Marketing to Life with Real-World Examples: The cases in this text were written to encourage student interest and learning, stimulate class discussion, and enhance the classroom experience for students and instructors.

  • Highlight Key Emerging Markets: Continued expanded coverage on the growing impact of emerging nations.

  • Note: If you are purchasing the standalone text or electronic version, MyMarketingLab does not come automatically packaged with the text. To purchase MyMarketingLab, please visit: or you can purchase a package of the physical text + MyMarketingLab by searching the Pearson Higher Education web site.¿ MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.