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Additional product details

eText: 
ISBN-13 9780135006214ISBN-10 013500621X
Print: 
ISBN-10 0-13-513928-7ISBN-13 978-0-13-513928-8
Author(s): John R. Walker
Publisher: Prentice Hall
Copyright year: © 2009 Pages: 656
Description

For courses in Introduction to Hospitality.

This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.

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