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ISBN-13 9780135006214ISBN-10 013500621X
ISBN-10 0135139287ISBN-13 9780135139288
Author(s): John R. Walker
Publisher: Prentice Hall
Copyright year: © 2009 Pages: 656

For courses in Introduction to Hospitality.

This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.

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