Back to skip links

Additional product details

eText: 
ISBN-13 9780135120071ISBN-10 0135120071
Print: 
ISBN-10 0-13-170674-8ISBN-13 978-0-13-170674-3
Author(s): Kathryn Riley; Jo Mackiewicz
Publisher: Longman
Copyright year: © 2011 Pages: 288
Description

For courses in Document Design, Information Design, Visual Communication, Visual Rhetoric, or Desktop Publishing.

Moving beyond a how-to book, Visual Composing explores the best practices in document design and why these practices work. Chapters consider the five criteria that contribute to effective visual composing (clarity, unity, usability, tone and aesthetics) and how these elements balance to form visually attractive and usable documents. Numerous examples illustrate relevant principles and exercises allow students to both evaluate and design documents. Covering both print and digital media, it presents the research behind best practices and gives students a more sophisticated understanding of why certain design principles are recommended.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.