CourseSmart - 9780136020516 - Marketing: An Introduction, Ninth Edition

Marketing: An Introduction, Ninth Edition

Gary Armstrong; Philip Kotler

Publisher: Prentice Hall

eText

ISBN-10 0-13-602051-8

ISBN-13 978-0-13-602051-6

ISBN-10 0-13-602113-1

ISBN-13 978-0-13-602113-1

For undergraduate courses in Principles of Marketing.

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

Printed Textbook price: $166.67

Get it for:

Save $83.34

New to eTextbooks?
Try one - FREE!
(excludes eResources)