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Additional product details

eText: 
ISBN-10 0136049990ISBN-13 9780136049999
Print: 
ISBN-10 0-13-604996-6ISBN-13 978-0-13-604996-8
Author(s): Jakki Mohr; Sanjit Sengupta; Stanley Slater
Publisher: Prentice Hall
Copyright year: © 2010 Pages: 576
Description

For undergraduate and graduate courses on marketing high-tech products

Provide your students with the vital information they need to successfully market high-tech products. 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. 

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