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ISBN-13 9780136054757ISBN-10 0136054757
ISBN-10 0132341360ISBN-13 9780132341363
Author(s): Allen H. Center,; Patrick Jackson,; Stacey Smith,; Frank R. Stansberry,
Publisher: Prentice Hall
Copyright year: © 2008 Pages: 368

For undergraduate and graduate courses in Public Relations. Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.