eTextbook
Public Relations Practices: Managerial Case Studies and Problems, Seventh Edition
ISBN-13: 978-0-13-234136-3 See more
Author(s): Allen H. Center,; Patrick Jackson,; Stacey Smith,; Frank R. ...See more
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Additional product details
eText:
ISBN-10 0-13-605475-7, ISBN-13 978-0-13-605475-7
Print:
ISBN-10 0-13-234136-0, ISBN-13 978-0-13-234136-3
Author(s): Allen H. Center,; Patrick Jackson,; Stacey Smith,; Frank R. Stansberry,
Publisher: Prentice Hall
Copyright year: © 2008 Pages: 368
Description
For undergraduate and graduate courses in Public Relations. Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
