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Additional product details

eText: 
ISBN-13 9780136062219ISBN-10 0136062210
Print: 
ISBN-10 0-13-600088-6ISBN-13 978-0-13-600088-4
Author(s): James C. Anderson; James A. Narus; Das Narayandas
Publisher: Prentice Hall
Copyright year: © 2009 Pages: 496
Description

For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value.

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