eTextbook
Business Market Management: Understanding, Creating, and Delivering Value, Third Edition
ISBN-13: 978-0-13-600088-4 See more
Author(s): James C. Anderson; James A. Narus; Das Narayandas
Price Information
Our price:$93.99
Regular price:$234.60
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eTextbook Digital Rental:180 days
Additional product details
eText:
ISBN-10 0-13-606221-0, ISBN-13 978-0-13-606221-9
Print:
ISBN-10 0-13-600088-6, ISBN-13 978-0-13-600088-4
Author(s): James C. Anderson; James A. Narus; Das Narayandas
Publisher: Prentice Hall
Copyright year: © 2009 Pages: 496
Description
For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value.
