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ISBN-10 0136062210ISBN-13 9780136062219
ISBN-10 0136000886ISBN-13 9780136000884
Author(s): James C. Anderson; James A. Narus; Das Narayandas
Publisher: Prentice Hall
Copyright year: © 2009 Pages: 496

For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value.