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ISBN-10 0136072569ISBN-13 9780136072560
ISBN-10 0136058280ISBN-13 9780136058281
Author(s): Robert P. Vitale; Joseph Giglierano; Waldemar Pfoertsch
Publisher: Prentice Hall
Copyright year: © 2011 Pages: 552

For undergraduate courses in Business Marketing. A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Pfoertsch aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.