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Additional product details

eText: 
ISBN-10 0136085873ISBN-13 9780136085874
Print: 
ISBN-10 0-13-608543-1ISBN-13 978-0-13-608543-0
Author(s): Naresh K. Malhotra
Publisher: Prentice Hall
Copyright year: © 2010 Pages: 864
Description

For undergraduate and graduate marketing research courses. A unique applied and managerial orientation to understanding market research. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs.

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