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E-Marketing, Fifth Edition by Judy Strauss; Raymond Frost Publisher: Prentice Hall Copyright Year: 2009 Publishing Date: 2008/10/21 eText ISBN-10: 0-13-615442-5 | eText ISBN-13: 978-0-13-615442-6 | Print ISBN-10: 0-13-615440-9 | Print ISBN-13: 978-0-13-615440-2 |
Pages: 480 ABOUT THIS TITLE - TABLE OF CONTENTS | | |
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ABOUT THIS TITLE - DESCRIPTION | | For courses in electronic marketing or e business.
Strauss/Frost offers traditional marketing coverage with a twist:
its focus is on the Internet and other technologies that have had a
profound effect on marketing. The fifth edition assists all
marketers in understanding the Internet and its social media for
improving brand images, sales, and profitability.
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