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Additional product details

eText: 
ISBN-10 0136157424ISBN-13 9780136157427
Print: 
ISBN-10 0-13-615739-4ISBN-13 978-0-13-615739-7
Author(s): Warren J. Keegan
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 480
Description

For courses in International Marketing and Global Marketing.

This is the leading MBA text in international marketing—with comprehensive cases.

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