Back to skip links

Additional product details

ISBN-10 0136157424ISBN-13 9780136157427
ISBN-10 0-13-615739-4ISBN-13 978-0-13-615739-7
Author(s): Warren J. Keegan
Publisher: Prentice Hall
Copyright year: © 2014 Pages: 480

For courses in International Marketing and Global Marketing.

This is the leading MBA text in international marketing—with comprehensive cases.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.