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Additional product details

eText: 
ISBN-13 9780205066452ISBN-10 0205066453
Print: 
ISBN-10 0205066445ISBN-13 9780205066445
Author(s): John Kane
Publisher: Pearson
Copyright year: © 2012 Pages: 240
Description

For beginning and intermediate typography courses. A practical and hands-on approach. Designed for beginning design and typography students, this text assists students in understanding and demonstrating the basic principles of typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show. Filled with examples, exercises, and background information–and designed itself to reflect good typographic design–it guides students systematically to the point where they can, not only understand but, demonstrate basic principles of typography, and thereby strengthen their own typographic instincts.

Visit the book's companion website! www.atypeprimer.com

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