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eText: 
ISBN-10 0-205-80939-1ISBN-13 978-0-205-80939-4
Print: 
ISBN-10 0-205-80938-3ISBN-13 978-0-205-80938-7
Author(s): Bruce L. Berg; Howard Lune
Publisher: Pearson
Copyright year: © 2012 Pages: 448
Description

This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community.  It also stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.

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