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ISBN-10 0205844820ISBN-13 9780205844821
ISBN-10 0205835597ISBN-13 9780205835591
Author(s): Gary P. Ferraro; Elizabeth K. Briody
Publisher: Pearson
Copyright year: © 2013 Pages: 304

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

Learning Goals

Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture

  • Discuss comparative values and cultural differences

  • Know the importance of understanding nonverbal communication patterns prevalent in the international business arena

  • Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing

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