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Additional product details

eText: 
ISBN-13 9781292006185ISBN-10 1292006188
Print: 
ISBN-10 0-273-75709-1ISBN-13 978-0-273-75709-2
Author(s): Max Mckeown
Publisher: Pearson Education Limited
Copyright year: © 2012 Pages: 272
Description

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

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