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Additional product details

eText: 
ISBN-13 9781292008554ISBN-10 1292008555
Print: 
ISBN-10 0-273-72091-0ISBN-13 978-0-273-72091-1
Author(s): Jurgen Wolff
Publisher: Pearson Education Limited
Copyright year: © 2009 Pages: 280
Description

Marketing for Entrepreneurs shows you how to:§         Create a powerful selling proposition §         Use branding to define the identity of your business §         Find and connect with your customers§         Make the most of new and traditional media §         Build an extensive marketing toolkit§         Create a master marketing plan in just 60 minutesPart of the For Entrepreneurs series, each book will guide you through all phases of starting and running a business, with practical advice every step of the way. Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.§         No jargon, no theory – just practical advice you can implement today§         Written by expert entrepreneurs for entrepreneurs§         Full online support – templates, blogs, videos and much more§         Tips, tricks and examples to keep you way ahead of the competition

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