Back to skip links

Additional product details

eText: 
ISBN-10 0072264446ISBN-13 9780072264449
Print: 
ISBN-10 0072262613ISBN-13 9780072262612
Author(s): Kent, Peter; Finlayson, Jill
Publisher: McGraw-Hill
Copyright year: © 2006 
Description

Groundbreaking strategies for reachingmillions of customers online and boostingtraffic, sales, and profits

This full-color, seminar-in-a-book presents a provenplan for maximizing your online profits by leveraging the topthree services: eBay, Yahoo! and Google. You’lllearn to: expand an existing eBay business to reachmillions of targeted buyers; Open a Yahoo! store tobuild a thriving direct-to-customer business; and sendmore customers to their online retail business withimproved search engine placement and targetedadword buys using Google. How to Make MoneyOnline with eBay,Yahoo!, and Google explains how touse cross-merchandising and integration strategiesto promote sales and manage inventory acrossmultiple sales channels.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.