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ISBN-10 0072264446ISBN-13 9780072264449
ISBN-10 0072262613ISBN-13 9780072262612
Author(s): Kent, Peter; Finlayson, Jill
Publisher: McGraw-Hill
Copyright year: © 2006 

Groundbreaking strategies for reachingmillions of customers online and boostingtraffic, sales, and profits

This full-color, seminar-in-a-book presents a provenplan for maximizing your online profits by leveraging the topthree services: eBay, Yahoo! and Google. You’lllearn to: expand an existing eBay business to reachmillions of targeted buyers; Open a Yahoo! store tobuild a thriving direct-to-customer business; and sendmore customers to their online retail business withimproved search engine placement and targetedadword buys using Google. How to Make MoneyOnline with eBay,Yahoo!, and Google explains how touse cross-merchandising and integration strategiesto promote sales and manage inventory acrossmultiple sales channels.

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