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Additional product details

eText: 
ISBN-13 9780072264449ISBN-10 0072264446
Print: 
ISBN-10 0-07-226261-3ISBN-13 978-0-07-226261-2
Author(s): Peter Kent; Jill Finlayson
Publisher: McGraw-Hill Education
Copyright year: © 2006 Pages: 429
Description

Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.

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