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Additional product details

eText: 
ISBN-13 9780132744423ISBN-10 0132744422
Print: 
ISBN-10 0132730359ISBN-13 9780132730358
Author(s): Kenneth C. Laudon; Carol Guercio Traver
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 912
Description

For the undergraduate and graduate e-commerce course in any business discipline.

The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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