Entrepreneurship & Small Business Management

For courses in Entrepreneurship and Small Business Management.

Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management  presents difficult economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting to replication. Filled with examples from a broad range of careers, it moves further into the entrepreneurial process–discussing the business plan and also the details of managing and growing a small business.