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ISBN-13 9780135066447ISBN-10 0135066441
ISBN-10 0135030315ISBN-13 9780135030318
Author(s): Steve Mariotti; Caroline Glackin
Publisher: Prentice Hall
Copyright year: © 2012 Pages: 736

For courses in Entrepreneurship and Small Business Management.


Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management  presents difficult economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting to replication. Filled with examples from a broad range of careers, it moves further into the entrepreneurial process–discussing the business plan and also the details of managing and growing a small business.