Buy 2+ eTextbooks and Save 10% more! Use coupon code SAVE10BUY2 Details
Buy 2 or more eTextbooks, get 10% off offer expires 11:59 p.m. EST, February 14, 2012. Coupon SAVE10BUY2 must be entered at checkout and is valid for orders of 2 or more eTextbooks only. Offer excludes eResources and eTextbooks that include an eResource. Offer cannot be combined with any other coupons, sales or promotions and may change, be modified or cancelled at anytime without notice.
eTextbook
Marketing of High-Technology Products and Innovations, Third Edition
ISBN-13: 978-0-13-604996-8 See more
Author(s): Jakki Mohr; Sanjit Sengupta; Stanley Slater
Price Information
eTextbook Digital Rental:180 days
- Study Online & Offline
- Instant Access
- Print Pages
Additional product details
For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Marketing Promotion
Three Ways to Study
with eTextbooks!
- Read online from your computer or mobile device.
- Read offline on select browsers and devices when the internet won't be available.
- Print pages to fit your needs.
CourseSmart eTextbooks let you study the best way – your way.
