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eText: 
ISBN-10 0-13-610960-8ISBN-13 978-0-13-610960-0
Print: 
ISBN-10 0-13-610959-4ISBN-13 978-0-13-610959-4
Author(s): Norman M. Scarborough
Publisher: Prentice Hall
Copyright year: © 2011 Pages: 648
Description

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.  

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