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eTextbook
E-Marketing, Fifth Edition
ISBN-13: 978-0-13-615440-2 See more
Author(s): Judy Strauss; Raymond Frost
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For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.
Marketing Promotion
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