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Additional product details

eText: 
ISBN-10 0176652647ISBN-13 9780176652647
Print: 
ISBN-10 0176555285ISBN-13 9780176555283
Author(s): Babin/Harris
Publisher: Nelson Education
Copyright year: © 2014 Pages: 339
Description

Created through a "student-tested, faculty-approved" review process, CB is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. CB offers comprehensive coverage of contemporary consumer behaviour topics in an engaging text and online solution. The first Canadian edition has been thoroughly updated to offer students a unique perspective of marketing in the Canadian context.

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