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eTextbook
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, Second Edition
ISBN-13: 978-0-205-59162-6 See more
Author(s): Charles Marsh; David W. Guth; Bonnie Poovey Short
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Our price:$34.99
Print price:$88.00
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eTextbook Digital Rental:180 days
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Additional product details
eText:
ISBN-10 0-205-64800-2, ISBN-13 978-0-205-64800-9
Print:
ISBN-10 0-205-59162-0, ISBN-13 978-0-205-59162-6
Author(s): Charles Marsh; David W. Guth; Bonnie Poovey Short
Publisher: Pearson
Copyright year: © 2009 Pages: 272
Description
Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.
This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
