eTextbook
The Media of Mass Communication, Ninth Edition
ISBN-13: 978-0-205-52110-4 See more
Author(s): John Vivian
Price Information
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Regular price:$129.60
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eTextbook Digital Rental:180 days
Additional product details
eText:
ISBN-10 0-205-64802-9, ISBN-13 978-0-205-64802-3
Print:
ISBN-10 0-205-52110-X, ISBN-13 978-0-205-52110-4
Author(s): John Vivian
Publisher: Pearson
Copyright year: © 2009 Pages: 536
Description
Rich with contemporary issues and trends including visual storytelling, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. Widely praised for its dynamic writing style, this refined edition engages students with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.
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