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Media Ethics: Cases and Moral Reasoning, Eighth Edition

by Clifford G. Christians; Mark Fackler; Kathy Brittain McKee; Peggy J. Kreshel; Robert H. Woods,

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Why Do You Need this New Edition?, i
Copyright, iv
Preface, ix
About the Authors, xv
Introduction: Ethical Foundations and Perspectives, 1
Part 1. News, 35
Chapter 1. Institutional Pressures, 37
1. The New York Times Fires Jayson Blair, 39
2. CNN in Baghdad, 41
3. The Time Warner Colossus, 43
4. NBC and GM’s Pickup, 48
5. The Wichita Experiment, 51
Chapter 2. Truthtelling, 57
6. Obesity Epidemic, 58
7. Al Jazeera, 61
8. The Unabomber’s Manifesto, 64
9. Fabrication at The Globe, 67
10. Muhammad Cartoon Controversy, 69
Chapter 3. Reporters and Sources, 74
11. Crisis in Darfur, 75
12. Covering the Middle East, 78
13. Stolen Voice Mail, 80
14. Risky Foods, 82
Chapter 4. Social Justice, 89
15. Affirmative Action in Michigan, 90
16. Distributing the Internet, 93
17. Sexism and World Cup Soccer, 96
18. Ten Weeks at Wounded Knee, 100
Chapter 5. Invasion of Privacy, 108
19. The Controversial PATRIOT Act, 110
20. Bloggers’ Code of Ethics?, 113
21. A Prostitute on Page 12, 115
22. Dead Body Photo, 118
Part 2. Persuasion in Advertising, 125
Chapter 6. The Commercialization of Everyday Life, 129
23. Is That a Guerilla I See?, 132
24. Selling Students as a “Captive Audience”?, 135
25. DTC Advertising: Prescription Drugs as Consumer Products?, 140
26. Shopping to Save the World, 143
Chapter 7. Advertising in an Image-Based Culture, 150
27. Making the Same Different: Branding, 151
28. Stereotyping Attitude, 155
29. We All Know Her: The Unattainable Ideal, 157
30. Real Beauty: Responsible Images?, 160
31. Pitching Sex Appeal, 161
32. A Responsible Parent?, 164
Chapter 8. The Media Are Commercial, 168
33. Marketing U.S. Latinidad, 170
34. Gatekeepers: Closing the Door, 173
35. Shocking: The Case for Due Diligence, 175
36. Blowing Up the Wall: Advertising and Editorial Content, 179
37. Selling the Game?, 181
Chapter 9. Advertising’s Professional Culture, 185
38. The AAAA Standards of Practice, 187
39. Ethical Vision: Moral Muteness and Moral Myopia, 191
40. What Does It Mean to Serve Clients Well?, 192
41. A Woman’s Place Is....?, 194
42. Diversity in Advertising: What Is It? Where Is It?, 197
Part 3. Persuasion and Public Relations, 203
Chapter 10. Public Communication, 205
43. Mr. Ethics Sells Out, 206
44. Playing Defense on the Court[room] of Public Opinion?, 209
45. Indictments Indicate Corrupt Lobbying, 212
46. A Campaign Pioneer?, 214
47. Your Tax Dollars at Work, 216
Chapter 11. Telling the Truth in Organizational Settings, 222
48. A Good Thing?, 223
49. Wal-Marting Across the Internet, 226
50. Who’s the Boss?, 228
51. “This News Story Is Brought to You By ...”, 229
Chapter 12. Conflicting Loyalties, 234
52. A New Client?, 235
53. Case I: Friends?, 236
53. Case II: The Friendly Journalist?, 238
54. The Medical Endorsement, 239
55. The Long-Distance Client, 241
56. Tragedy at the Mine, 242
Chapter 13. The Demands of Social Responsibility, 246
57. Practicing Good Citizenship, 247
58. Thank You for Smoking, 249
59. Pepsi Challenged by Rumors, 251
60. Swept Away in the Storm, 253
Part 4. Entertainment, 257
Chapter 14. Violence, 261
61. Hear It, Feel It, Do It, 263
62. Violence-Centered, 268
63. The Storyteller, 270
64. Comics for Big Kids, 272
65. Grand Theft Youth, 275
Chapter 15. Profits, Wealth, and Public Trust, 280
66. Copyright Wars, 281
67. Deep Trouble for Harry, 283
68. Super Strip, 285
69. Superman Walks Again, 287
Chapter 16. Media Scope and Depth, 291
70. Reel History, 292
71. They Call It Paradise, 295
72. Tragedy Lite, 296
73. The League of Literary Makeovers, 299
Chapter 17. Censorship, 301
74. The Voice of America, 302
75. Fencing the Net, 304
76. Frontal Assault, 305
77. Rescue Us, 308
Index, 312

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