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eText: 
ISBN-10 0-205-65306-5ISBN-13 978-0-205-65306-5
Print: 
ISBN-10 0-205-62492-8ISBN-13 978-0-205-62492-8
Author(s): Arthur Koch
Publisher: Pearson
Copyright year: © 2010 Pages: 192
Description

Speaking with a Purposeprovides students with the “nuts and bolts” needed to become effective public speakers.

Intentionally brief, this text allows students to concentrate on the preparation, practice, and presentation of their speeches without getting bogged down by theoretical discussions. The focus on purpose and audience response, which incorporates consideration of cultural diversity, helps students identify ways to make their speeches more effective. Highly popular and practical, the Eighth Edition continues to be the best of the brief books available on the subject.

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