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The Cultural Dimension of Global Business, Seventh Edition
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The Cultural Dimension of Global Business, Seventh Edition

ISBN-13:  978-0-205-83559-1  See more

Author(s): Gary P. Ferraro; Elizabeth K. Briody

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Additional product details

eText: 
ISBN-10 0-205-84482-0, ISBN-13 978-0-205-84482-1
Print: 
ISBN-10 0-205-83559-7, ISBN-13 978-0-205-83559-1
Author(s): Gary P. Ferraro; Elizabeth K. Briody
Publisher: Pearson
Copyright year: © 2013 Pages: 304
Description

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

Learning Goals

Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture

  • Discuss comparative values and cultural differences

  • Know the importance of understanding nonverbal communication patterns prevalent in the international business arena

  • Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing

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