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eTextbook
Uncivil Wars: Political Campaigns in a Media Age, 2nd Edition
ISBN-13: 978-0-312-47883-4 See more
Author(s): Hollihan, Thomas A.
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Print price:$39.99
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Additional product details
eText:
ISBN-10 0-312-54491-X, ISBN-13 978-0-312-54491-1
Print:
ISBN-10 0-312-47883-6, ISBN-13 978-0-312-47883-4
Author(s): Hollihan, Thomas A.
Publisher: Bedford/St. Martin's
Copyright year: © 2009 Pages: 432
Description
Uncivil Wars: Political Campaigns in a Media Age engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign strategy, the creation of candidate images, how media cover and shape campaigns, the role of political advertising, and the use of strategic polling. After showing students the structure of campaigns, Uncivil Wars then encourages them to have meaningful participation in today’s political process.
