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Additional product details

eText: 
ISBN-10 1118466438ISBN-13 9781118466438
Print: 
ISBN-10 0470648201ISBN-13 9780470648209
Author(s): Abbie Griffin
Publisher: John Wiley & Sons
Copyright year: © 2013 Pages: 512
Description

This will be the third edition of a book written by experts in each of the areas involved in new product development and will represents the best practices for industry. More than this, over the life of the very successful first two editions, the book has grown to become the "body of knowledge" for the Product Development and Management Association (PDMA) and is the single reference work that drives their professional certification exam.

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