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Additional product details

eText: 
ISBN-13 9781111549695ISBN-10 1111549699
Print: 
ISBN-10 1418063037ISBN-13 9781418063030
Author(s): Hunter
Publisher: Cengage Learning
Copyright year: © 2013 Pages: 608
Description

Newly expanded and updated, the 3rd Edition of THE ART OF FLORAL DESIGN introduces the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. The book balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, as well as techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares readers for 21st century careers with industry-specific discussions about distribution channels, marketing, advertising, finance, business practices, and labor issues. Instructors save time with the available PowerPoint® slides, interactive classroom activities, and a full-color image library.

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