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Additional product details

eText: 
ISBN-13 9781609017859
Print: 
ISBN-10 1-60901-277-1ISBN-13 978-1-60901-277-9
Author(s): Richard Clodfelter
Publisher: Fairchild Books
Copyright year: © 2013 Pages: 567
Description

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities—drawn from real-world merchandising and incorporating current trends—give students the opportunity to apply critical skills as they would in a professional environment.

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