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ISBN-13 9780132059992ISBN-10 0132059991
ISBN-10 0-13-205958-4ISBN-13 978-0-13-205958-9
Author(s): Alvin C. Burns; Ronald F. Bush
Publisher: Pearson
Copyright year: © 2008 Pages: 544

For undergraduate Marketing Research courses.Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.