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ISBN-13 9781285289465ISBN-10 1285289463
ISBN-10 1285094247ISBN-13 9781285094243
Author(s): Lehman/DuFrene
Publisher: Cengage Learning
Copyright year: © 2014 Pages: 304

Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM5 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student’s writing practice.