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Additional product details

eText: 
ISBN-13 9781285289465ISBN-10 1285289463
Print: 
ISBN-10 1285094247ISBN-13 9781285094243
Author(s): Lehman/DuFrene
Publisher: Cengage Learning
Copyright year: © 2014 Pages: 304
Description

Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM5 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.