Back to skip links

Additional product details

eText: 
ISBN-13 9780077368609ISBN-10 0077368606
Print: 
ISBN-10 0073512036ISBN-13 9780073512037
Author(s): Dominick, Joseph; Sherman, Barry; Messere, Fritz
Publisher: McGraw-Hill Higher Education
Copyright year: © 2012 Pages: 352
Description

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.