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ISBN-10 0077368606ISBN-13 9780077368609
ISBN-10 0073512036ISBN-13 9780073512037
Author(s): Dominick, Joseph; Sherman, Barry; Messere, Fritz
Publisher: McGraw-Hill Higher Education
Copyright year: © 2012 Pages: 352

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.