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ISBN-10 0077506537ISBN-13 9780077506537
ISBN-10 0078023149ISBN-13 9780078023149
Author(s): Nickels, William; McHugh, James; McHugh, Susan
Publisher: McGraw-Hill Higher Education
Copyright year: © 2014 Pages: 800

Business: Connecting Principles to Practice connects students to learning and success, while connecting principles to practice. The second edition integrates the gold standard content of the #1 text on the market, Understanding Business with Connect, McGraw-Hill's Web-based assignment and assessment platform, to create the tightest textbook/technology solution for the Introduction to Business course. Students connect to learning and success, and connect the principles of business to practice through the texts student centered approach, design, and market-leading digital products.

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