Back to skip links

Additional product details

eText: 
ISBN-13 9780077338398ISBN-10 0077338391
Print: 
ISBN-10 0073376825ISBN-13 9780073376820
Author(s): Baltzan, Paige
Publisher: McGraw-Hill Higher Education
Copyright year: © 2012 Pages: 496
Description

Overview Business Driven Information Systems story: Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.