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Additional product details

eText: 
ISBN-13 9780077774424ISBN-10 0077774426
Print: 
ISBN-10 0073521507ISBN-13 9780073521503
Author(s): Cooper, Donald; Schindler, Pamela
Publisher: McGraw-Hill Higher Education
Copyright year: © 2014 Pages: 720
Description

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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