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Additional product details

eText: 
ISBN-13 9781285289489ISBN-10 128528948X
Print: 
ISBN-10 1133629687ISBN-13 9781133629689
Author(s): Babin/Harris
Publisher: Cengage Learning
Copyright year: © 2014 Pages: 352
Description

Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price.

Award-winning authors Babin and Harris cover essential consumer behavior topics through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior.

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