Back to skip links

Additional product details

eText: 
ISBN-10 0077325052ISBN-13 9780077325053
Print: 
ISBN-10 0073530042ISBN-13 9780073530048
Author(s): Hawkins, Delbert; Mothersbaugh, David; Best, Roger
Publisher: McGraw-Hill Higher Education
Copyright year: © 2013 Pages: 832
Description

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.