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Additional product details

eText: 
ISBN-13 9781111547288ISBN-10 1111547289
Print: 
ISBN-10 1111221782ISBN-13 9781111221782
Author(s): Boone/Kurtz
Publisher: Cengage Learning
Copyright year: © 2012 Pages: 800
Description

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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