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eText: 
ISBN-10 128529078XISBN-13 9781285290782
Print: 
ISBN-10 113362846XISBN-13 9781133628460
Author(s): Boone/Kurtz
Publisher: Cengage Learning
Copyright year: © 2014 Pages: 784
Description

CONTEMPORARY MARKETING Update 2015 has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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