Back to skip links

Additional product details

ISBN-13 9780132720984ISBN-10 0132720981
ISBN-10 0132669153ISBN-13 9780132669153
Author(s): Glen M. Broom; Bey-Ling Sha
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 456

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.