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Additional product details

eText: 
ISBN-13 9780136029717ISBN-10 013602971X
Print: 
ISBN-10 0-13-602969-8ISBN-13 978-0-13-602969-4
Author(s): Glen M. Broom,
Publisher: Pearson
Copyright year: © 2009 Pages: 504
Description

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

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