eTextbook
Demand and Supply Integration: The Key to World-Class Demand Forecasting
ISBN-13: 978-0-13-308801-4 See more
Author(s): Mark A. Moon
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Salespeople work with customers every day: they have invaluable information about what these customers plan to buy. Marketers focus every day on competitive activity, new products, promotional events, and pricing changes -- all of which profoundly shape customer demand. By engaging sales, marketing, and other business functions, supply chain professionals can create demand forecasts that are far more accurate -- and far more valuable in driving their plans and strategies. Now, pioneering expert Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals at all levels in any business, government, or military organization, Moon covers all this, and more:
What DSI is and how it differs from SandOP
Symptoms of failures to integrate demand and supply
Characteristics of successful DSI implementations
Demand Forecasting as a management process
Understanding and applying the right qualitative and quantitative forecasting techniques
Reflecting market intelligence in forecasts
Measuring forecasting performance
Achieving state-of-the-art demand forecasting
Managing Demand Reviews
