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ISBN-13 9781118836491ISBN-10 1118836499
ISBN-10 1-118-53927-3ISBN-13 9781118539279
Author(s): Douglas W. Hubbard
Publisher: John Wiley & Sons
Copyright year: © 2014 Pages: 432

This new edition continues to boldly assert that any perception of immeasurability is based on certain popular misconceptions about measurement and measurement methods.  It shows the common reasoning for calling something immeasurable, and sets out to correct those ideas.  Practical methods for measuring a variety of intangibles are explained including approaches to measuring customer satisfaction, organizational flexibility," technology risk, technology ROI and other business problems.  The new edition adds new measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction.  All material will be completely revised and updated from the previous editions.

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