Back to skip links

Additional product details

eText: 
ISBN-13 9781285403137ISBN-10 1285403134
Print: 
ISBN-10 1285420926ISBN-13 9781285420929
Author(s): McGuigan/Moyer/Harris
Publisher: Cengage Learning
Copyright year: © 2014 Pages: 750
Description

By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture.

This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products.

Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.