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ISBN-10 1118538501ISBN-13 9781118538500
ISBN-10 1-118-36063-XISBN-13 978-1-118-36063-7
Author(s): Tidd, Joe; Bessant, John
Publisher: Wiley
Copyright year: © 2013 Pages: 680

Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. The book continues to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the field.  The new edition features content updates together with a greater focus on the needs of academic faculty, helping to minimize the time and effort involved in the preparation, delivery and assessment of a course on innovation.