Back to skip links

Additional product details

eText: 
ISBN-13 9780130387851ISBN-10 0130387851
Print: 
ISBN-10 0130387754ISBN-13 9780130387752
Author(s): Roger J. Best
Publisher: Prentice Hall
Copyright year: © 2013 Pages: 576
Description

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

Three Ways to Study
with eTextbooks!

  • Read online from your computer or mobile device.
  • Read offline on select browsers and devices when the internet won't be available.
  • Print pages to fit your needs.

CourseSmart eTextbooks let you study the best way – your way.