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ISBN-13 9780071055826ISBN-10 0071055827
ISBN-10 0-07-038548-3ISBN-13 978-0-07-038548-1
Author(s): Grewal, Dhruv; Levy, Michael; Persaud, Ajax; Lichti, Shirley
Publisher: McGraw-Hill Ryerson Ltd. Canada
Copyright year: © 2012 Pages: 640

With the CourseSmart eTextbook version of this title, students can save up to 50% off the cost of a print book, reduce their impact on the environment, and access powerful web tools for learning. Faculty can also review and compare the full text online without having to wait for a print desk copy. CourseSmart is an online eTextbook, which means users need to be connected to the internet in order to access. Students can also print sections of the book for maximum portability. Grewal – a fresh approach to marketing with the emphasis on value creation. The prevalence and power of the internet has created a marketplace of better informed and savvier customers than ever before. Those who teach the marketers of the future need to account for the consumer’s ability to assess the marketplace at their finger tips and discern good value from poor value. Grewal Marketing, second Canadian edition focuses on the concepts and tools that help marketers create value for customers. Marketing introduces the concept of value in chapter 1 and carries it through the entire text. There are numerous examples from the beginning to the end of the Grewal text that define how companies create value for customers through branding, packaging, pricing, retailing

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